The ice cream went viral out of the gate, and the couple have made their brand as much a mission as a mouthwatering treat.
Additionally, Food Business News reported in 2018 that the company had purchased New York-based Ciao Bella Gelato. The company is growing rapidly with its 2020 launch of the expansion line Helados La Neta, a collection of authentic Mexican flavors (via New York Times). Though the brand is now perhaps just as well-known for its stuffed cookies, ice cream remains the center of its solar system. It also makes a point of working with sustainable and equitable suppliers, such as certified B-Corp chocolate growers. With wild flavors like strawberry & espelette (a flavorfully spicy French-grown pepper popular in Basque cooking) and toffee-toasted almond, High Road follows its heart and stomach to create satisfying taste combinations. High Road says its richness is derived from the above-par 16% butterfat content, which tracks very well with High Road's marketing message of "handmade by chefs" with each flavor's high-quality ingredients produced onsite from scratch rather than sourced from third-party manufacturers.
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